Pages are the static content of your store—your About page, Contact page, FAQ, size guides, or any other content that isn't a product or collection. CartOS makes it easy to create and manage pages without touching code.
Creating a new page
Go to Online Store › Pages and click Add Page. You'll see the page editor where you can build your content.
Title
Enter a clear title for your page. This appears as the page heading and in the browser tab. Keep it descriptive—"About Us" is clearer than just "About."
Content
The content editor is where you write your page. It's a rich text editor with formatting options for creating professional-looking content without HTML knowledge.
Using the editor
The editor toolbar gives you formatting controls:
- Headings – Structure your content with H2, H3, and H4 headings. Use them hierarchically for readability and SEO.
- Bold and italic – Emphasize important text
- Lists – Create bulleted or numbered lists
- Links – Add links to other pages, products, collections, or external sites
- Images – Insert images into your content
- Videos – Embed YouTube or Vimeo videos
- Tables – Create data tables for specs, comparisons, or pricing
- Quotes – Format testimonials or callouts as block quotes
Adding images
Click the image icon in the toolbar to insert an image. You can upload a new image or choose from your existing media library. After inserting, click the image to set its size (small, medium, large, full width) and alignment.
Add alt text to images for accessibility and SEO. Describe what the image shows so screen readers can convey it to visually impaired visitors.
Adding links
Select text and click the link icon to add a hyperlink. You can link to:
- External URLs – Enter the full URL including https://
- Internal pages – Start typing to search your pages, products, and collections
- Email addresses – Use mailto:email@example.com to create email links
- Phone numbers – Use tel:+15551234567 for click-to-call links
Check "Open in new tab" for external links so visitors don't leave your site entirely.
Embedding videos
Click the video icon and paste a YouTube or Vimeo URL. The editor converts it to an embedded player automatically. Videos are responsive and will resize appropriately on mobile devices.
HTML mode
For advanced formatting, click the code icon to switch to HTML mode. Here you can write raw HTML if you need something the visual editor doesn't support. Switch back to visual mode to continue editing normally.
Be careful in HTML mode—invalid code can break your page layout. If something goes wrong, undo with Cmd/Ctrl+Z or revert to a saved version.
Page settings
Visibility
Choose whether the page is visible or hidden:
- Visible – Page is live and accessible to visitors
- Hidden – Page exists but isn't accessible. Use this while building a page or for pages you want to unpublish temporarily.
URL handle
The URL handle determines your page's address. For a page titled "About Us," the default handle is about-us, making the URL yourstore.com/pages/about-us.
You can customize the handle if you want a different URL. Keep handles short, descriptive, and lowercase with hyphens instead of spaces. Once a page is published, changing the handle will break any existing links to that page—set up a redirect if needed.
Page template
Some themes include multiple page templates with different layouts. The default template works for most pages, but you might have options like a full-width template, a template with a sidebar, or a contact form template.
Available templates depend on your theme. Check your theme's documentation for what's available and when to use each.
Search engine listing
Expand the Search Engine Listing section to control how your page appears in Google and other search engines.
Page title
By default, the search title matches your page title. You can customize it for SEO—add your store name, include keywords, or make it more compelling for search results. Keep it under 60 characters so it doesn't get truncated.
Meta description
Write a brief summary of the page content. This appears below the title in search results and can influence whether people click through. Keep it under 160 characters and make it compelling—what will the visitor learn or find on this page?
Common pages to create
About page
Tell your story. Who are you? Why did you start this business? What makes you different? Customers connect with people, not faceless companies. Include photos of yourself, your team, or your workspace to make it personal.
Contact page
Make it easy for customers to reach you. Include your email address, phone number if applicable, business hours, and a contact form. If you have a physical location, add your address and a map.
Some themes have a dedicated contact page template with a built-in form. Otherwise, you can add a form using the Automation Bolt or a third-party form service.
FAQ page
Answer the questions you get asked repeatedly. Shipping times, return process, sizing information, product care—whatever customers want to know. A good FAQ page reduces support requests and helps customers make purchase decisions.
Organize questions into categories if you have many. Use headings to break up sections (Shipping, Returns, Products, etc.).
Size guide
If you sell clothing or sized items, a size guide helps customers order correctly and reduces returns. Include measurements, how to measure, and fit notes. Tables work well for size charts.
Shipping information
Detail your shipping options, timeframes, and costs. Explain processing time vs. transit time. Cover international shipping if applicable. Link to this page from product pages and your footer.
Store locator
If you have physical retail locations or your products are sold in other stores, create a page listing them. Include addresses, hours, and maps.
Press or wholesale
If you work with media or sell wholesale, create dedicated pages with relevant information and contact details for those inquiries.
Adding pages to navigation
Creating a page doesn't automatically add it to your menu. To make pages accessible:
Main navigation
Go to Online Store › Navigation and edit your main menu. Click Add menu item, select the page from the link dropdown, and save. Drag items to reorder them.
Footer navigation
Most themes have a footer menu for secondary pages like policies, FAQ, and contact. Edit the footer menu the same way as the main menu.
Internal links
Link to pages from within your content—product descriptions, other pages, blog posts. This helps visitors discover content and improves SEO.
Duplicating pages
If you need a new page similar to an existing one, duplicate it. Open the page, click Duplicate, and edit the copy. This is useful for creating multiple similar pages (like location pages for different stores) without starting from scratch.
Deleting pages
To delete a page, open it and click Delete. You'll be asked to confirm. Deleted pages can't be recovered, so make sure you don't need the content. If you might want it later, hide the page instead of deleting it.
Before deleting, check if the page is linked from your navigation or other content. Broken links create a poor experience and hurt SEO.
Page templates with sections
Some themes support section-based page templates, giving you more layout flexibility. Instead of just a content editor, you can add sections like featured products, image galleries, testimonials, or custom content blocks.
If your theme supports this, you'll see a Customize option that opens the theme editor for that specific page. Add, remove, and rearrange sections visually.
This is powerful for landing pages where you want more control over layout than a simple content editor provides.
Pages vs. blog posts
Use pages for evergreen content that doesn't change often—About, Contact, FAQ, policies. Use blog posts for timely content like news, updates, tutorials, and stories. Blog posts are dated and displayed in reverse chronological order; pages are undated and typically accessed through navigation.